against anyone who did not opt out of the class action. A motion
was moved, and carried, to the following effect:
Canadian Franchise Counsel would hope that PV does not take any reper-
cussions against those who opt in [sic] to the class action.
 There is no evidence that Pet Valu has taken any repercussions against any franchisee as a result of the class action.
Indeed, Pet Valu’s evidence is that it treated its franchisees
equally and impartially, regardless of their support of the class
 A motion was put forward by the Executive at the meet-
ing, asking whether those in attendance wanted to hear the
Executive’s position regarding the class action. The motion car-
ried and the Executive read the following statement:
The CFC Executive unanimously resolves that we believe that this lawsuit
is bad for our collective business. We enjoy our relationship with Pet Valu
and fear that the loss of good will should the lawsuit proceed will do untold
damage to our individual businesses.
We are impressed with the improvements that have been made, the overall
corporate direction and the commitment to franchisees that has been
demonstrated by Pet Valu under Tom McNeely and Roark Capital Management. We do not want to jeopardize this relationship.
If the suit were successful, it could seriously impair Pet Valu’s ability to
expand as a chain and seriously hamper their ability to share in the costs of
renovations and programs designed to increase business. It would have a
negative effect on our own profitability as well as the value of our stores and
our ability to sell them should we choose to do so. Even if it is ultimately
unsuccessful, the suit casts a bad light over the company and over our individual stores because of the implications of over-charging.
The CFC Executive is very concerned about what this will do to our investments and our financial futures.
 It is interesting to note that one of the main reasons the
CFC opposed the class action was its perception that it would
impair the franchisees’ relationship with Pet Valu. I will return
to this topic below.
 The minutes report that a motion was made by the chair
that the entire membership of the CFC vote on a resolution to
support the Executive’s unanimous statement. After discussion,
the motion was withdrawn.
The CPVF Campaign
 About two weeks later, in early September 2011, the campaign to defeat the class action was commenced by the CPVF.
 This group had a core of some 13 “founding members”, of
whom ten were members of the CFC Executive. One of the other
three was the spouse of an Executive member. Franchisees could